IKEA 25 years

An interactive experience where IKEA Family invites members to discover what their IKEA story has been like on its 25th anniversary, with personalized figures such as how many miles you have walked in stores, how many Swedish delicacies you've eaten, or how many hours you've spent assembling furniture. It also features an IKEA “Hall of Fame” in which 5 customers have been chosen for their in-store records, such as eating 264 hot dogs, buying 315 BILLY bookcases, or buying 1.680 RIBBA photo frames. If they complete the whole experience, all customers can win prizes such as coupons and gift cards.