Boycott Proof Delicatessen
“Boycott Proof Delicatessen” is an idea aimed to keep meals safe from political discussions, in one of the most divided countries in Europe in 2018, Spain. The political conflict between Catalonia and Spain was in 2018 at its worst moments in decades. The economy was suffering greatly, especially due to the call to boycott Catalan products in Spain, and Spanish products in Catalonia. Sadly, local producers are being the biggest victims of this boycott. Tapas magazine uses gastronomy to reconcile Catalans and Spaniards.
Year
2019
Client
Tapas Magazine
Agency
MRM Mccann
Service
Commercial
Team
DESIGN Rafael Merino, Eva Landaluce, Pablo Camarero IDEATION Marta Caseny, Flavio Jimenez, Eva Landaluce PRODUCTION La Joya
Meat, Tradition, and Fire