Identity

/ʌɪˈdɛntɪti/ the fact of being who or what a person or thing is. Banco Santander wanted to launch a campaign to warn about the dangers of exposing our identity online: phishing, identity theft, scams, robberies...these are crimes of which there are more and more victims every day. We were going to launch a techno-thriller on a streaming platform called IDENTITY, The Value Of Your Identity. The premise of which we showed how, with everyday actions on the Internet, we all leave an indelible trace and sooner or later pay the consequences. The series did not come out, but the posters were worth showing.